CONTEXT: For Xfinity’s high-energy “Xfinity Extra Bar” experience at WrestleMania, GMR created dynamic video content that amplified the campaign’s “WiFi is Booming” theme. The activation at WWE World in Las Vegas featured bold visuals, thundering sound, and an interactive entrance tunnel where fans recorded shareable branded videos. Video work leaned into the pulsing, repetitive “BOOMING” energy of the campaign—blending explosive motion graphics with WWE wrestler clips to mirror the intensity and spectacle of WWE entrances.
MY ROLE: Storyboards, mood, animatics, 3D mockups, animation, and footage edit. Outputs included: Tunnel videos > Idle and Active States; Entrance Video, and a Looping video at The Extra Bar space within the footprint.
Pre-Production:
Look & Feel / Assets
Look & Feel / Assets
Tunnel Video: Active State
Storyboard & Mockups
Storyboard & Mockups
Comped visuals into 3D render
Final
Tunnel Video: Idle State
Storyboard
Final
Entrance & The Extra Bar:
Storyboards
Storyboards
Final
Note: 0:10 - 0:38 utilizes the Xfinity Wifi is Booming campaign launch video
Note: 0:10 - 0:38 utilizes the Xfinity Wifi is Booming campaign launch video
CREDITS: Creative Director: David Sheets; Art Director: Samantha Cook; Motion Graphics Designer: Amber Webster