COMPANY: GMR Marketing | CLIENT: Visa | Olympic and Paralympic Games, Paris 2024, Megastore Interior
CONTEXT: Visa, a long-time Olympic and Paralympic sponsor, partners with GMR to bring its brand to life across megastores and official venues. At the Paris 2024 Official Store, the Visa brand was strategically integrated to ensure that their exclusivity message was communicated to consumers. Brand design included printed signage, wall graphics, and digital screens to accompany adjacent lightbox athlete photos.
MY ROLE: I led the development of Visa’s digital screen content from concept through final delivery. Working closely with the art director, I defined the videos’ key objectives, then created the storyboards, templates, and animations using Visa’s brand assets and following the Olympic Look of the Games guidelines. The work adhered to a tight legal and committee approval process, requiring exclusive use of supplied assets.
Visa Brand Assets & Olympic Look of the Games
Visa Olympic assets had to be used. The Paris Look of the Games strict guidelines also had to be followed. Additional assets were not permitted, in order to receive timely legal approval.
Content Outlines and Layout Development
Outline 1
Outline 2
Pairing Imagery
Layouts
Storyboard
Screens were on opposite walls and placed between still image lightboxes. Digital screens consisted of 2 loops that switched out athlete and mascot imagery for variety, but kept the same general format in each loop.
Mascot Animations: Created with path animations in Ae – bringing life to the original 2D still images from Paris Look of the Games
Site Photos:
CREDITS: Creative Director: Tarin Gessert; Art Director: Russell Houghtaling; Motion Graphics Designer: Amber Webster