COMPANY: GMR Marketing | CLIENT: McCain SureCrisp
CONTEXT: McCain Foods partnered with the Chicago Cubs to sell its SureCrisp fries at Wrigley Field concessions. To support this partnership, GMR Marketing created the SureCrisp Fry House — a pop-up location at Gallagher Way near Wrigley Field. Within the space, a large digital screen displayed a 30 second looping animation that showcased the McCain SureCrisp brand and messaging. The video was also used across Wrigley Field concourse TVs to promote sale at nearby concessions.
MY ROLE: Concept, storyboard, design and animation. Design was based on the client's brand, and the look and feel of the SureCrisp Fry House Activation.
Pre-Production:
Motion Reference
Work-in-progress animation
On-site Photos:
CREDITS: Art Director: Ignacio Narbona, Motion Graphics Designer: Amber Webster