COMPANY: GMR Marketing | CLIENT: Nissan, Heisman House
CONTEXT: GMR helped bring the iconic Heisman House to life as a two-story inflatable pop-up at college campuses across the country. Outside included a DJ booth that let fans explore the all-new Nissan KICKS while DJs curated the ultimate playlist to get fans hyped.
TASK: Create a looping video for the digital screens behind the DJ booth that provides a 'realistic' peek into the Heisman House windows – incorporating dancing mascots and ending with the DJ name.
MY ROLE: Green Screen keying (mascot footage), footage edit, design, fx, compositing and animation.
Pre-Production
Render of the space
Background image
Initial style test
CREDITS: Art Director: Julie Schlender; Additional green screen keying: Shake Phillips