COMPANY: GMR Marketing | CLIENT: US Bank | US Bank Stadium, Vikings Partnership
CONTEXT: Game Changers puts families in the middle of the action; giving them an exclusive, up-close opportunity to see exactly what it means to be a Minnesota Vikings player. GMR Marketing partnered with US Bank to invite elementary schools to the Game Changers Studio space and introduce how the show comes to life – from on-screen interviews to behind-the-scenes production.
TASK: Create a a looping video for the digital screens in the space. Content should include the Game Changers Studio, US Bank and Vikings logos, Vikings team assets, and a welcome message to the elementary school. Look and feel of the video should combine Visa and Vikings branding.
MY ROLE: Concepting, storyboard, design and animation. Fitting in with the behind-the-scenes theme for kids, I used a design style that showcases 'in the making' moments of creating animated graphics. Graphics quickly change out and build on in layers.
Visual Development
Initial layout sketches
Layout options
Layout options
Storyboard
CREDITS: Art Director: Shannon Nickel, Motion Graphics Designer: Amber Webster