COMPANY: GMR Marketing | CLIENT: Myopia Collective | Optometry's Meeting, Level 3
CONTEXT: GMR partnered with The Myopia Collective to create an engaging digital experience that inspires eyecare professionals to join the movement in the fight against myopia in kids. The Optometry's Meeting is the American Optometric Association's and American Optometric Student Association's premier annual event, serving as a major hub for continuing education, professional development, and networking for doctors of optometry, optometry students, and paraoptometric professionals.
TASK: The digital experience included a large interactive pin wall screen with member signup opportunity and interstitial videos, as well as surrounding freestanding totem screens with stats, Doctor statements, and current Change Agents in the collective.
MY ROLE: Large interactive screen interstitial videos and transitions & surrounding freestanding screen videos; Concepting, 2D layouts/design, Animation
Pre-Production & Layouts
CREDITS: Art Director: Julie Schlender; Motion Graphics Designer: Amber Webster; Copywriter: Elizabeth Griffith