COMPANY: GMR Marketing | CLIENT: Myopia Collective | Optometry's Meeting, Level 3
CONTEXT: GMR partnered with The Myopia Collective to create an interactive digital experience at The Optometry’s Meeting that encourages eyecare professionals to join the movement against myopia in kids. The activation featured a large pin wall with signup opportunities, interstitial videos, and surrounding totem screens that showcased stats, doctor insights, and current Change Agents (advocate Doctors of optometry).
MY ROLE: I worked on initial concepting, photo/footage sourcing and editing, typographic design, 2D graphics, and animation. Digital platforms included: Large interactive screen - interstitial videos; Freestanding screens
Pre-Production & Layouts
CREDITS: Art Director: Julie Schlender; Motion Graphics Designer: Amber Webster; Copywriter: Elizabeth Griffith