COMPANY: GMR Marketing | CLIENT: Comcast University
CONTEXT: Comcast University holds in-person and virtual events at University Campuses throughout the year. To highlight key events and campaigns, GMR created an engaging recap video that showcased statistics, event photos, and screen captures from mobile games. (Comcast also used still layouts from the video as slides in PowerPoint presentations.)
MY ROLE: I created a design plan by referencing mood for each layout section within the video (stats, quotes, virtual and in person event, etc..). In the production phase, I integrated diverse skills in photo-editing, 2D design and animation to bring the creative concept to life, mixing a variety of assets together in a scrapbook style to maintain a cohesive visual language. Pre-production & Production included: Design playbook - references, style frames, layouts; Storyboard; 2D graphics and photo editing; Animation
Pre-Production: Look & Feel
Storyboard
CREDITS: Art Director: Alexandria Romel; Motion Graphics Designer: Amber Webster