COMPANY: GMR Marketing | CLIENT: Comcast Xfinity | Olympic and Paralympic Games, Paris 2024
CONTEXT: The Fastest Connection to Paris… From Paris. Fans will feel closer than ever to Paris through unique connections with Team USA and the exclusive content created and personalized in Paris for the fans. Athletes will be immersed in the illustrated world of Cafe de Connexion and break through the Olympic and Paralympic noise with wild, random, funny questions as they race against the clock to answer as many questions as possible. Videos were them posted on Xfinity's instagram channel.
TASK: Create an animated INTRO video that incorporates Paris scenery and the activation space – to be used in each athlete social video.
MY ROLE: Concept, storyboard, animatic, 3D layout, design and animation
OTHER CONTRIBUTORS: Armando Ibarra - Paris illustration backdrop, Jose Velez - 3D models
Pre-Production
I used models from the 3D activation render to create a morphing animation into the couch and Paris backdrop – mimicking the line illustration style of the actual footprint and showcasing the inside and outside spaces of the live-action shoot.
Storyboard
