COMPANY: GMR Marketing | CLIENT: Nissan | 2024 Women’s Final Four, Tip-Off Tailgate, Phoenix, AZ | 2024 Men’s Final Four, Tourney Town, Cleveland, OH
CONTEXT: Nissan is a sponsor to NCAA Final Four Men’s & Women’s Basketball – giving the brand an opportunity to continue to own the NCAA platform and grow new customers into the Nissan brand. GMR partnered with Nissan to turn a footprint into an immersive “city” that each school battles to take over. These co-created experiences celebrate the passion of Madness Season and the culture surrounding the game.
TASK: Women: Create videos for the Light It Up game – idle and active states; Men: Create a video for the Ariya Tunnel – idle and active states.
MY ROLE: Concepting/mood, storyboard, design, animation
OTHER CONTRIBUTORS: Art Director - Julie Schlender
Women's Game: Light It Up, Video Sections
Men's Game: Tunnel Videos, Idle & Active States
On-Site Photos
Women's Light It Up
Men's Tunnel
Pre-Production: Mood
Mood Imagery
