COMPANY: GMR Marketing | CLIENT: McCain SureCrisp
TASK: Create a 15 to 30 second animation showcasing the McCain SureCrisp™ brand and messaging, to be used across Wrigley Field concourse TVs and the SureCrisp Fry House activation in Gallagher Way at Wrigley Field.
MY ROLE: Concept, storyboard, design and animation (based on the client's brand and look and feel of the SureCrisp Fry House Activation)
OTHER CONTRIBUTORS: Art Director - Ignacio Narbona
Storyboard
Storyboard Pg 1
Storyboard Pg 2
Visual Development
Reference t-shirt design
Motion Reference
Work-in-progress animation
I used the t-shirt design from the campaign to create a more simplified version of the player for animation. I then compiled multiple images/videos of a real player swinging in various angles to get a reference for a rotating camera around the player. Last, I completed a line path animation in Ae, using the reference.
