COMPANY: GMR Marketing | CLIENT: NFL | SB LIV at the Hard Rock Stadium in Miami Gardens, FL
CONTEXT: For over a decade GMR has partnered with NFL to transform an entire city for the Super Bowl. This includes everything from game day operations, stadium branding, fan experiences and NFL House decor. For SB LIV, GMR partnered with Blue Media and Omnispace 360 to create a large hologram display above the Hard Rock Stadium.
TASK: Create a looping video to be displayed above the Hard Rock Stadium for SB LIV. Imagery will be projected onto a net material, so contrast and colors will need to be exaggerated for better visibility. Use a combination of NFL assets and original designs, using the look and feel of the games.
MY ROLE: Storyboard, design and animation
Storyboard
Original version: I originally created a video using all 3D assets and we found that the visibility was not clear enough on the netting material. So, we pivoted the design to utilize more vector graphics, high contrast, and high saturated colors.