COMPANY: GMR Marketing | CLIENT: US Bank | US Bank Stadium, Vikings Partnership
CONTEXT: Game Changers puts families in the middle of the action; giving them an exclusive, up-close opportunity to see exactly what it means to be a Minnesota Vikings player. GMR Marketing partnered with US Bank to invite elementary schools to the Game Changers Studio space and introduce how the show comes to life – from on-screen interviews to behind-the-scenes production.
TASK: Create a a looping video for the digital screens in the space. Content should include the Game Changers Studio, US Bank and Vikings logos, Vikings team assets, and a welcome message to the elementary school. Look and feel of the video should combine Visa and Vikings branding.
MY ROLE: Concepting, storyboard, design and animation. Fitting in with the behind-the-scenes theme for kids, I used a design style that showcases 'in the making' moments of creating animated graphics. Graphics quickly change out and build on in layers.
OTHER CONTRIBUTORS: Art Director - Shannon Nickel
Visual Development
Initial layout sketches
Layout options
Layout options
Storyboard
