COMPANY: GMR Marketing | CLIENT: Visa | Olympic and Paralympic Games, Paris 2024, Megastore Interior
CONTEXT: Visa is a long-time sponsor of the Olympics and Paralympics. GMR partners with Visa to bring their brand to life at the Olympic and Paralympic Games to create impactful experiences within megastores and other official locations. The Official Store of Paris 2024, is a megastore where fans can purchase merchandise. Visa's brand is strategically integrated into these stores, ensuring that their exclusivity is communicated to consumers.
TASK: Create a flexible system of motion graphic slideshows that will be applied to digital screens in the register area of the Olympic and Paralympic megastore. Designs should integrate into and compliment existing adjacent lightbox designs.
MY ROLE: Storyboard, layout and animation
OTHER CONTRIBUTORS: Art Director - Russell Houghtaling
Look & Assets
Visa Olympic assets had to be used. The Paris Look of the Games strict guidelines also had to be followed. Additional assets were not permitted, in order to receive timely legal approval.
Storyboard
Screens were on opposite walls and placed between still image lightboxes. Digital screens consisted of 2 loops that switched out athlete and mascot imagery for variety, but kept the same general format in each loop.
Mascot Animations: Created with path animations in Ae – bringing life to the original 2D still images from Paris Look of the Games
Site Photos:
