COMPANY: GMR Marketing | CLIENT: Nissan | Women’s Final Four March 31 & April 2, 2023, Dallas, TX | Men’s Final Four April 1 & 3, 2023, Houston, TX
CONTEXT: Nissan is a sponsor to NCAA Final Four Men’s & Women’s Basketball – giving the brand an opportunity to continue to own the NCAA platform and grow new customers into the Nissan brand. GMR partnered with Nissan to bring the brand to life in a road trip inspired activation at the Men's and Women's games. From a larger-than-life, multi-player shooting game on the Thrill Court to local artist murals, fans found a fully-immersive brand experience.
TASK: Create a series of videos throughout both men's and women's activation spaces that incorporates mascot footage, messaging, and graphics.
MY ROLE: Concepting, storyboard, design, animation, green screen keying, footage edits. As lead motion designer, I also directed a team of 3 motion designers – providing art direction, establishing templates and design guidelines for a cohesive look amongst all videos.
OTHER CONTRIBUTORS: Art Director (Content) - Maayan Haim; Senior Art Director (Activations) - Lydia Yang
OTHER CONTRIBUTORS: Art Director (Content) - Maayan Haim; Senior Art Director (Activations) - Lydia Yang
Center Screen: Idle States & Scoreboard
Lower Screens: Transitions, Idle, and Game Start
Lower Screen: During Game, Last 10 Sec, Game End
Welcome & Memorabilia Screens
Pre-Production
Screen setup
Storyboarding process
