ESPN SportsCenter Ad
Virtual Heisman House Intro Animatic
Recap Video Graphics
COMPANY: GMR Marketing | CLIENT: Nissan, Virtual Heisman House
CONTEXT: GMR gave fans access to the Heisman House, putting their football culture knowledge and skills to the test, as they earned opportunities to prove their fandom and win exclusive Heisman items. Through this they created a Virtual Heisman House where fans could explore, play college football themed games, and earn prizes.
TASK: Some of the motion tasks for this Heisman Treasure campaign included an intro video for the virtual Heisman House website, an advertisement for ESPN SportsCenter, and a recap video when the project was finished.
ESPN SportsCenter Ad
Audio is a scratch track only. The on-site hosts do a live read of the script while the video plays in the background.
Still image for SportCenter Ad
SportsCenter platform with ads
Footage storyboard
Original green screen footage
New 3D coins in C4D
Keyed footage, old coins removed, new coins added
I contributed to the storyboard, worked on the edit, keyed out footage, and completed the design and animation for the video in addition to designing the still image in the SportsCenter TV ad. In scenes where coins were thrown, there was a lot of motion blur that did not allow us to cleanly key them out, so I recreated new coins in 3D and replaced them in the shot. OTHER CONTRIBUTORS: Art Director- Shannon Nickel, VO Scratch track- Max Burgos
Virtual Heisman House: 3D Intro Animatic
Mood: Lighting & Angles
Reference: Nissan Heisman House, car setups
Mood: Lighting
Storyboard Pg 1
Storyboard Pg 2
Storyboard Overview
I worked on concepting, mood/references, storyboard, 3D layout, camera moves, animatic – to be used for the final render/production. Final video completed by Robert Walker (3D models, textures & lights); Art Director- Julie Schlender
Recap Video
I worked on layouts, graphics & compositing for the motion graphics sections of the recap video. Still images shown are some of the sections that I worked on. OTHER CONTRIBUTORS: Editor- Chris Siegel (full edit and sound design)