Still image from Intro
Still image from Doctor Story 1
Still image from Doctor Story 1
Still image from Doctor Story 1
Still image from Doctor Story 2
Still image from Outro
COMPANY: GMR Marketing | CLIENT: CooperVision MiSight
CONTEXT: Myopia in children has reached epidemic status and CooperVision has responded with the first and only FDA-approved contact lens for kids 8-12, MiSight, which has been proven to both correct and help protect kids’ vision. With this technology, the next step is to show eye care professionals that integrating MiSight into their practices is as easy as it is effective.
TASK: Create a video for the IDOC conference featuring eye care professionals who are also MiSight advocates – to inspire other IDOC members to make a difference by getting involved.
MY ROLE: Outline, style frames, storyboard, 3D layouts, design and animation.
OTHER CONTRIBUTORS: Art Director/2D Designer - Ariana Schumacher (mood/reference, stat design), 2D Designer - Amber Klootwyk (illustrations)
Production Stills
Using pre-made 3D models, I created new layouts and character designs. Models did not need to look 'clean' in C4D – as they were rendered in flat colors/shading and then stylized in After Effects for a vector, watercolor look. This allowed for a flexible approach that matched the client's brand style, created a cohesive look for all types of assets, and allowed for quicker render times and design edits in post-production.
Visual Development
Look and Feel
3 visual styles established
Visual development grid of each style
Script Outline
Due to the long length of the video, we established 3 visual styles that would repeat throughout the video and divide the different sections of the story. We used a combination of 2D and 3D assets, with a graphic look for the intro, outro, and Doctor stories. To divide each section, we used stats with a full frame type layout. And all other imagery utilized footage from various CooperVision videos.
Storyboard
