COMPANY: GMR Marketing
TASK: GMR wanted to rebrand it's logo from a square into a cube. The landing state would always be flat, but the logo itself could transform in a variety of ways when in an active state. Throughout the years, I completed a number of videos that gave dimension and life to the 'GMR' cube. Below are various examples of a seemingly ordinary square transforming into a dimensional cube, shape-shifting, and transitioning the frame.
MY ROLE: Concept, design and animation
Squares, Cubes, Isocubes: Video Stills
Cube Footage: Compilation Video
I recorded videos of cubes and experimented with color, texture, and material in Ae.