COMPANY: GMR Marketing | CLIENT: Comcast, Xfinity - Nascar Sponsorship
CONTEXT: GMR Marketing has worked with Xfinity on its partnership and activation with NASCAR. Specifically, they assisted Xfinity with its sponsorship of the NASCAR Xfinity Series, helped design race cars and activate brand campaigns.TACTIC: Design a series of Snapchat filters for race fans, utilizing specific features of the each raceway and events happening at the time.
MY ROLE: Concepts and Design
